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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
In 2026, the gap between agents who run their business on a modern real estate website platform and those still relying on a one-time …
Most real estate leads never get a response. According to research from the National Association of Realtors, the average agent takes more than 15 …
Measuring real estate marketing success in 2026 means tracking the right metrics at every stage of the funnel, from brand awareness through lead conversion …
Your real estate database is a revenue engine, and in 2026 the agents who treat their Customer Relationship Management (CRM) system as the center …
Referral tracking is the discipline of recording, attributing, and measuring every referral that enters your real estate business so you can see exactly who …
Email marketing automation is the use of software to automatically send targeted email messages based on predefined triggers, schedules, or user behaviors.
In 2026, most real estate professionals have access to AI tools like ChatGPT, Claude, and Gemini. Fewer have a system for using them well.
Real estate video marketing is one of the most effective ways to showcase properties, build trust with buyers and sellers, and grow your business …
In 2026, real estate social media marketing is no longer optional. It is the single most important digital channel for agents who want to …