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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
Facebook, owned by Meta, gives real estate agents access to over 3.1 billion active users (Backlinko, 2024) and targeting tools precise enough to reach …
Strong real estate photography is the single most important factor in how buyers respond to a listing online. In 2026, the vast majority of …
Most real estate agents build their brand backward. They start with a logo, pick colors, write a bio, and post on social media before …
A real estate marketing budget in 2026 should fall between 7% and 12% of your Gross Commission Income (GCI). For an agent earning $250,000 …
A lead capture form is a short web form on your real estate website that collects visitor contact information, typically a name and email …
Coldwell Banker Gen Blue 2025 brought thousands of agents and brokers to Las Vegas for one of the most anticipated gatherings in residential real …
Your real estate agent bio is not a résumé. It is the first conversation you have with a potential client before you ever speak.
A real estate virtual tour is an interactive, 3D walkthrough that lets potential buyers explore a property from any device, at any time, without …
Why updating photos is an important part of your marketing strategy and brand. Homes photographed by a professional sell 32% faster and for up …