Blog
By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
A comprehensive brand audit serves as a powerful diagnostic tool for real estate professionals seeking growth and differentiation in today's competitive marketplace.
Real estate agents and brokers don’t just want beautiful marketing assets; they want results. But in a world full of bold promises and vague …
In an industry built on trust, reputation, and relationships, your brand personality isn’t just a nice-to-have. It's what makes you approachable and ultimately, memorable.
In March 2025, Chris Linsell, Director of Content at Luxury Presence, a technology platform powering websites and marketing for real estate professionals, was named …
Luxury Presence — the platform trusted by over 14,000 real estate brands and more than 30 of the country’s top-ranked agents — has launched …
A strong brand helps you attract your ideal clients, establish credibility, and differentiate yourself from competitors. This comprehensive 5-day guide will take you through …
Establishing thought leadership can transform real estate professionals from service providers to trusted advisors.
In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …
The journey from solopreneur to mega team leader is never an easy one, but Holly Meyer Lucas makes it feel effortless. In a recent …