Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

real estate agent is frustrated with a client while on the phone

Today’s real estate professionals are working harder, spending more, and facing tougher competition than ever before. According to Luxury Presence’s 2024 State of Real …

agent looks to her real estate mentor

Whether you’re a new agent finding your footing or a seasoned pro adapting to an evolving landscape, the truth remains: No one succeeds alone …

A smartphone with a press release for a real estate website on the screen

What is social proof and how can you use it to grow your real estate business?

close up image of a hundred-dollar bills that illustrate a marketing ROI

As agents face a competitive, tech-forward, and volatile market, there’s a pressing question agents and brokers can no longer afford to ignore: How much …

Ben Belack, luxury real estate agent, smiling, ready for the A List series interviews

For agents looking to deepen relationships and accelerate transactions, leveraging property alerts and saved searches can be a decisive edge, if used deliberately. That’s …

Ben Belack, luxury real estate agent, smiling, ready for the A List series interviews

In an era where personalization reigns, the ability to speak with precision, empathy, and timing has never been more critical. That’s the thesis driving …

Customer relationship management (CRM) platforms are an indispensable resource for real estate professionals who want to organize their contacts, streamline outreach, and turn leads …

Headshots of jade mills and frances katzen who are hosting a lp panel

What does it really take to thrive in high-end real estate? According to two of the industry’s most respected professionals — Jade Mills of …

A strong brand goes beyond just a logo or a tagline; it communicates trust, expertise, and value. However, establishing and maintaining brand consistency across …

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