Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

real estate agent on laptop consulting with first time homebuyers, a profitable real estate niche for this agent

In real estate, few skills are as critical — and as underrated — as the ability to set clear expectations. Clear expectations create calm …

Woman takes a client satisfaction survey

While closing a deal might signal the end of a transaction, it should never mark the end of your relationship with a client. This …

Screenshot of the home page of single property site for an apartment on garden street that needs a stellar property description

Property descriptions can make all the difference in making — or breaking — a future sale. By following these guidelines and taking the time …

A real estate agent uses his calculator to work out real estate math formulas.

Success in real estate isn’t just about charm, hustle or curb appeal — it’s also about the numbers. Behind every smart investment, accurate valuation …

A real estate agent sits down with a prospective client at a coffee shop, explaining how Luxury Presence boosts her success rate in transactions

From first impressions to post-sale follow-ups, every interaction is an opportunity to deliver unforgettable service. When done right, these moments build trust, spark referrals, …

real estate press release example

Whether you're showcasing a new listing or positioning your brand as an industry innovator, our strategy guide and customizable templates will help you create …

A designer's hand at work on multiple sketches of a real estate client logo for visual brand identity purposes.

Whether you’re a new or seasoned real estate agent, you already know that you are your brand. It’s not your brokerage or your team …

How to build your own real estate brand

This comprehensive 5-day guide will take you through each step of defining, building, and optimizing your positioning so you can stand out in the …

A headshot of real estate team leader Dawn McKenna behind the words exclusive luxury presence panel how Dawn McKenna built a brand that demands attention

In our latest webinar, Luxury Presence teamed up with top real estate agent Dawn McKenna to pull back the curtain on what it takes …

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