Best Practices

When it comes to your real estate business, there’s no need to reinvent the wheel. Learn how to fill your pipeline and optimize your processes from the best in the industry.

real estate agent sitting in front of a laptop using chatgpt prompts for email marketing

Crafting compelling and consistent email marketing content can be time-consuming. That’s where artificial intelligence tools like ChatGPT come in. By leveraging AI, real estate …

Close-up of a real estate professional's business planner notebook with a memo in it illustrating the best day and time to send email marketing

Email marketing remains one of the most effective tools for real estate agents, helping to nurture leads, build brand awareness, and prove expertise. However, …

Real estate agent sitting at a white conference table reviewing email marketing laws on a laptop

Real estate agents who understand email marketing laws and how to comply with them can avoid hefty fines, protect their reputations, and build trust …

A headset with mic sits next to a laptop as a real estate professional ensures TCPA compliance in their lead generation strategies

These changes to telemarketing laws are a wake-up call for real estate agents to modernize their lead-generation tactics and prioritize TCPA compliance.

Woman in tan coat walking in city wearing headphones and reading real estate marketing content on a smartphone, emphasizing the need for agents and brokers to optimize for mobile

More and more potential buyers and sellers are turning to smartphones and tablets to browse real estate listings, explore neighborhoods, and communicate with agents …

A real estate agent sits at a desk in front of a laptop on her phone, trying out real estate lead conversion ideas to increase business

As a real estate professional, maintaining a healthy pipeline of leads requires consistently fresh ideas and strategies. What worked last month may not have …

agent on phone discussing referral fee real estate

Real estate referral fees can create a significant revenue stream for real estate professionals. Up to 82% of real estate sales for agents with …

Office half in black and half in white with a laptop in the middle demonstrating the knowledge gap about GCI real estate equations

Gross commission income is a valuable metric in measuring success in real estate. However, as the industry changes and agents adapt to shifts in …

photographer wearing a black shirt using camera and tripod to demonstrate how to take real estate photos

The best professional-looking real estate photos capture the unique features of your property listing — and the imagination of potential buyers. If you’re wondering how …

Enjoy an Exclusive $500 Credit!

Find out how Luxury Presence can elevate your brand and help you grow. For a limited time, we’re offering an exclusive $500 credit toward your website design fee when you partner with us by Jan 15, 2026.

Book a Demo

Call us at (310) 955-1077

By providing Luxury Presence with your contact information, you acknowledge and agree to our privacy policy and consent to receiving marketing communications, including through automated calls, texts, and emails.