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By Lauren Henss, VP of Marketing and Strategic Initiatives for FirstTeam® Nobel Prize-winning economist Herbert Simon predicted today's challenge decades ago when he observed …
As of 2026, managing brokers (the licensed professionals overseeing a real estate brokerage's operations) and team leaders face a more competitive recruiting and retention …
The three real estate presentations every agent needs to win more clients in 2026 are the listing presentation, the buyer's presentation, and the comparative …
Setting a clear real estate marketing plan is one of the highest-return decisions you can make heading into 2026. The question is not whether …
In 2026, the agents who consistently generate and convert quality leads are not working harder than their competitors. They are working with better tools.
Predictive analytics in real estate uses data, machine learning, and statistical modeling to forecast which contacts are most likely to buy or sell, so …
Email marketing is one of the highest-ROI channels available to real estate agents in 2026. It lets you showcase listings, share market data, and …
In 2026, the agents winning the most listings are not spending more hours writing ad copy. They are using AI to produce high-performing real …
The best real estate SEO (search engine optimization) company for most agents and brokerages in 2026 is one that combines local search authority, technical …
Insights from our Senior Marketing Manager for Social Media, Aaron Grushow When I started filming property tours as a real estate agent, I was …