The real estate industry is changing fast, and building a sustainable business requires more than a strong reputation. Scaling your network is about putting systems in place so opportunities come to you consistently.
Luxury Presence works with more than 65,000 agents and 15,000 businesses, including nearly one-third of the country’s top producers. High performers show us what really works in building a thriving real estate network, and those same strategies are ones you can start applying today.
Find It Fast
Set clear growth goals
Why it matters: If you don’t know exactly what you’re working toward, it’s impossible to measure progress. Agents who succeed at scale reverse-engineer their targets so their daily activity directly aligns with their larger goals.
What the data shows: Luxury Presence clients averaged 25 transactions in 2024, compared to the industry average of 10. They also averaged $24 million in sales volume, nearly 10x the industry standard. This wasn’t by accident. These agents set ambitious, trackable benchmarks and worked backward to hit them.
What you can do today:
- Write down your annual target for both transactions and volume.
- Break it down into quarterly and monthly milestones.
- Track your progress weekly in a simple dashboard or whiteboard.
Example: Aaron Kirman once set a $50M per month goal and tracked it visually. Each day, he focused only on the three most impactful activities to close that gap.
Build around mentorship and community
Why it matters: Real estate is relationship-driven, but those relationships must be cultivated. Mentorship accelerates skill development, while community provides a natural funnel for referrals.
What the data shows: Kirman advises new agents to prioritize mentorship: “Find a mentor that you like and that you trust and that you can work under.” He also emphasized building a business where your personal interests overlap with potential clients.
What you can do today:
- Approach a senior agent in your office to shadow two listing appointments this month.
- Commit to engaging deeply in one community group where potential clients already spend time.
- Host one small gathering quarterly, a coffee meetup or open-house-style happy hour, just to connect.
Example: One of Kirman’s team members built his business almost entirely through golf. By joining exclusive clubs and consistently showing up, he created authentic friendships that turned into listings.
Leverage digital marketing to amplify reach
Why it matters: Personal connections are powerful, but they are hard to scale. Digital marketing lets you stay visible to thousands of people at once and capture interest at the exact moment a buyer or seller is ready to act.
What the data shows: In 2024, Luxury Presence clients generated more than 100 million website visitors and nearly half a million leads through digital tools. Our home search tool alone created 186,000 leads, while Google One Tap added another 228,000.
What you can do today:
- Audit your website: Can visitors instantly search listings, request a valuation, or book a consultation?
- Create a weekly content rhythm: One blog post, one video, and two social posts, repurposed across platforms.
- Add lead-capture tools like quick-login options to reduce friction.
Example: Ben Belack, a Beverly Hills agent, scaled his reach by committing to YouTube. Instead of cold outreach, he built a library of hyper-local content that positioned him as a go-to expert. His videos now generate thousands of views from buyers and sellers actively researching the market, creating a steady stream of warm leads that wouldn’t have found him otherwise.
Meet your new app
Learn how Luxury Presence’s mobile solution boosts client collaboration and integrates AI to help agents stay organized.
Focus on productive partnerships
Why it matters: Scaling your network isn’t just about individual effort. Strategic partnerships multiply your visibility, expand your credibility, and open doors you couldn’t reach on your own.
What the data shows: Luxury Presence partners with eight of the nation’s top 10 brokerages, including Compass, Coldwell Banker, and Berkshire Hathaway HomeServices. These partnerships help top agents grow by association with trusted brands.
What you can do today:
- Identify three professionals (lenders, stagers, attorneys) who already serve your ideal clients.
- Offer reciprocal value: Co-host webinars, exchange content features, or create bundled services.
- Track which partnerships generate introductions or referrals, and double down on those.
Example: Kirman scaled by creating relationships with business managers, family offices, CPAs, and attorneys, professionals who already had access to the ultra-wealthy clients he wanted to reach. Instead of chasing one client at a time, he partnered with the people who could open hundreds of doors.
Adopt technology that scales with you
Why it matters: The biggest time constraint for agents is repetitive administrative work. Technology allows you to focus on building relationships while automation handles routine follow-ups, lead qualification, and marketing.
What the data shows: In 2024, Luxury Presence clients grew sales volume by 17% year-over-year, nearly double the pace of their peers in the same markets.
Kirman himself uses AI in many ways, including identifying buyers before they reach out: “If we’re not embracing it and ahead of the curve incorporating it into our world, then we’re gonna be behind.”
What you can do today:
- Automate email follow-ups for open houses with personalized AI-generated copy.
- Use predictive analytics to target homeowners most likely to sell in your farm.
- Add virtual tours and interactive media to your listings to pre-qualify buyers.
Example: Kirman tested ChatGPT on one of his personal properties and found its valuation was “dead on with the offers that I was getting,” a clear sign of AI’s precision and potential.
AI Marketing Specialists
Grow like a team, without hiring one. 24/7 expert marketing, zero overhead.
Deliver consistent value
Why it matters: Network growth is not about one-off meetings. To scale, you must nurture long-term trust with your database by showing up consistently with insights, support, and appreciation.
What the data shows: Luxury Presence clients hold a CSAT (customer satisfaction) score above 95%, reflecting how consistent value translates into loyalty and repeat business.
What you can do today:
- Send a monthly market update email that’s short, specific, and relevant.
- Prioritize and call your database quarterly, not to sell, but to check in.
- Host one client appreciation event per year to keep relationships alive.
Example: In a high-touch business, systems should enhance empathy—not replace it. As Jonathan Spears, of the Spears Group, put it, “It doesn’t seem like we have the time to make everybody in the room feel like they’re the only person in the room, but that is my number one goal when I wake up.”
That kind of client-focused, structured into repeatable workflows, creates a service culture that scales gracefully. Maria Coukoulis, COO of the Spears Group, adds that operational rigor doesn’t sacrifice personalization: “You can build processes to make people feel special.”
Scale your network with Luxury Presence
Scaling your real estate network isn’t luck. It’s about setting measurable goals, embedding yourself in authentic communities, leveraging digital tools, and providing consistent value.
Luxury Presence provides the websites, lead generation tools, and AI-powered marketing strategies that help you build a scalable business. If you are ready to transform your network into a growth engine, connect with Luxury Presence today.
Get the platform that drives results.
Agents using Luxury Presence grew sales nearly 2x faster than their peers, increased sold listings by 6%, and closed over $300B in transactions. Ready to grow your business? Let us show you how.
